Pipeline Ops
Lists go stale. This keeps yours fresh.
Your Market Map is true the day you get it and a little less true every week after. New companies open. People change jobs. Deals get funded. Projects break ground. This is the monthly work that stops the thing you paid for from quietly going wrong.
$2,500 · per month · three-month term · scope written down before it starts
What happens every month
This part is boring on purpose. It is the work everybody agrees should happen and nobody has time for.
- New companies added. Anyone who entered your market since last month, checked against the same standard as the rest.
- Everything rechecked. Emails tested again. Job changes caught. Dead records pulled out before your team wastes a morning on them.
- Buying signs watched. Funding, hiring, a new boss, permits, new projects. Whatever means somebody is about to spend money in your market, watched all month instead of noticed by accident.
- A short call list. Not the whole database again. Just the companies where something changed and this is the month to reach out.
- What got answered goes back in. Which types of company replied. Which job titles replied. Which signs came before a real deal. This is the part that gets better over time, and it is why month three beats month one.
What this is not
I am not your sales rep. I am not making your calls. I am not emailing people from your domain unless we agree to that separately.
Your team owns the conversation. I own whether they are having it with the right person, at the right company, at the right time.
This is also not software. There is no dashboard for you to log into and forget about. You get a short list and a short conversation once a month.
What to expect
Month one looks a lot like the map you already have, plus a few new names. Month two, the signal work starts turning things up. Month three is when the feedback loop has enough data to change who we go after. That is usually the month this pays for itself.
If you need proof in thirty days, this is the wrong thing to buy and I would rather sell you a one-time Market Map.
The three-month start exists for that reason. It is not there to trap you. After that it runs month to month, and if it stops being useful it should be easy to stop.
Included
What actually lands
A monthly refresh
New companies added, dead ones pulled, everything checked again.
Buying signs watched
I keep an eye on the things that happen right before somebody buys in your market.
A short call list each month
The companies where something actually changed, ranked, with the reason attached.
What worked, fed back in
Who replied, who didn’t, and what that says about who to go after next.
A thirty-minute monthly call
One conversation about what changed. No slides.
Questions
Pipeline Ops, answered
How much does this cost each month?
Pipeline Ops is $2,500 a month. You start with three months, then it runs month to month. That covers the monthly refresh, rechecking the data, watching for buying signs, the short call list, and a monthly review call. For comparison, hiring someone in-house to do this costs $60,000 to $90,000 a year once you add it all up. Outsourced sales-rep services run $3,000 to $8,000 a month and do a different job.
Do I need a Market Map first?
Not strictly, but it works much better that way. This service keeps a map current. With no map, the first month turns into a rushed mapping job and you get less out of it. Most people buy the $3,500 Market Map first, see whether it was useful, and then decide if keeping it fresh is worth a monthly bill. That order also means you are not signing up for a recurring charge before you have seen anything.
Do you send the emails too?
No, not as standard. My job is making sure the right companies and the right people are in front of your team with a reason to call this month. If you also want the emails written and sent, we can talk about that separately. It is a genuinely different job and it puts your email domain at risk if it is done badly, so I price it on its own.
Am I locked in?
Three months, then month to month. Three months is because the feedback loop needs that long to tell you anything real. One month is just the refresh with none of the learning. After that there are no notice-period games. If it stops working, stop it.
Same discipline
The other two sizes
Start here
Market Map
Every company in your market, found and sorted. Then cut down to the ones worth calling, with a real person and a working phone number on each one.
Fix what you have
CRM Rehab
Your CRM already holds your best list. It is also full of duplicates, blank fields, dead websites and people who left two jobs ago. I fix it and hand it back usable.
Start here
Worth a thirty-minute conversation?
No deck and no pitch — you describe how you sell today and I tell you whether this is the right size for it. Sometimes it is one of the other two, and sometimes it is neither.