Dallas–Fort Worth · Go-To-Market & Lead Operations

You don’t know who all your buyers are.

Almost nobody does. Most companies sell to the people they happened to meet, then assume that’s the whole market. I’m Nathan Hatzfeld, and I find the rest of it. Every company, the right person inside each one, and a phone number that works.

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Taking on new clients this quarter

Go-to-market is everything that has to be true before somebody on your team picks up the phone: who your buyers are, which of them are worth calling, and how to reach a real person inside each one. Most small businesses have never had anyone own that. It is the whole of what I do.

Who this is for

If you sell to businesses, this works. If you sell to the public, it doesn’t.

That is the single biggest thing to get straight before you spend money with me, so it goes near the top rather than buried in the FAQ.

A good fit

  • You sell to other businesses. Your customers are companies. They have names, addresses, websites and a person who signs. That means they can be found, listed and counted — which is the entire reason this works.
  • Owner-run, roughly 10 to 200 people. One person can say yes without a committee.
  • A market that can be written down. Professional services, contractors and trades, industrial suppliers, distributors, B2B software.
  • You have more capacity than pipeline. If I hand you 400 good companies on Monday, somebody works them.

Not a fit

  • You sell to the general public. If your customer is “any homeowner in Denton County,” there are hundreds of thousands of them and no list tells you which ones are about to buy. That is an advertising problem, not a targeting problem, and I am not the right person for it.
  • Your market is five accounts you already know by name. You don’t need a map of a room you can see across.
  • Somebody in-house already owns this. Then pay them, not me.
  • You need leads this week. The fastest thing I sell takes two weeks.

The gap

Four things that are quietly true

None of these are unusual. I find at least three of them in almost every business I look at. Every one of them is costing you money right now.

  1. 01

    You’re selling to the part of the market you met

    Your customer list grew from referrals, job sites, and whoever called first. That’s a record of your history, not a map of your market. The companies you’ve never heard of aren’t harder to win. They’re just invisible.

  2. 02

    Your CRM is a mess

    Every CRM I’ve opened at a small company is. Duplicates, missing websites, blank addresses, whole groups of accounts with no industry filled in. Nobody owns the data. So nobody can sort it. So nobody trusts the reports.

  3. 03

    A quarter of your contacts left last year

    About 25% of business contacts change jobs every year. A five-year-old database is mostly a record of where people used to work. And the customer who loved you and moved somewhere new? That’s your warmest introduction, and nobody’s tracking it.

  4. 04

    Nobody wrote down who you don’t sell to

    If nobody has written down who’s a bad fit, every rep invents their own market and their own pitch. Cutting the target list down is what lets one clear message replace seventy-five vague ones. It’s the cheapest win available to you.

The work

One job. Three sizes.

This isn’t a menu of unrelated services. It’s one job — knowing who’s in your market and how to reach them — sold in the size that fits where you are now. Click between them; the panel changes.

Start here Market Map $3,500two weeks Fix what you have CRM Rehab $4,500three weeks Keep it alive Pipeline Ops $2,500per month All three Everything together $13,500saves $2,000

Start here

Total Addressable Market Mapping

$3,500fixed · two weeks

Every company that could buy what you sell, found and sorted — then cut down to the ones worth calling, with a real person and a checked way to reach them on each one that survives.

  • Who your best customers are — Written down. Who buys, who doesn’t, and the signs that tell them apart. Pulled from your own won deals where you have them.
  • The full list of companies — Everyone who could buy. Everyone worth chasing. Everyone you can win. With a reason next to each company I cut.
  • Real people, checked — Names at the job titles you care about. LinkedIn, a confirmed email, and a phone number where one exists.
  • Signs they are ready to buy — New funding. Hiring. New projects. A new boss. Whatever means somebody is about to spend money in your market.
  • In the format you already use — Your CRM, your spreadsheet, or both. The file is yours to keep.
Book a call about this Everything about Market Map

Fix what you have

CRM Cleanup, Enrichment & Data Repair

$4,500fixed · three weeks

Your best list is already in your CRM, underneath the duplicates, the blank fields and the people who left two jobs ago. I pull it out, fix it, and hand it back usable.

  • A diagnosis first — What’s duplicated, what’s missing, what’s dead. Counted before I change anything, so you can prove the fix worked.
  • Duplicates merged — With a full log. Nothing gets destroyed without a way back.
  • Blank fields filled in — Website, address, industry, size, and whatever else you need to sort your list by.
  • A list of who left — Who changed jobs, and where they went. Including the ones now working at companies you want.
  • Rules your team can follow — Written down, so the database stays clean after I’m gone.
Book a call about this Everything about CRM Rehab

Keep it alive

Ongoing Lead Operations

$2,500per month · three-month term

The monthly work that stops the thing you paid for from quietly going wrong: new companies in, dead records out, buying signals watched, and a short call list every month.

  • A monthly refresh — New companies added, dead ones pulled, everything checked again.
  • Buying signs watched — I keep an eye on the things that happen right before somebody buys in your market.
  • A short call list each month — The companies where something actually changed, ranked, with the reason attached.
  • What worked, fed back in — Who replied, who didn’t, and what that says about who to go after next.
  • A thirty-minute monthly call — One conversation about what changed. No slides.
Book a call about this Everything about Pipeline Ops

All three

Market Map, CRM Rehab and three months of Pipeline Ops

$13,500fixed · saves $2,000

Most people should not start here. But if you already know you want all three, buying them together is cheaper and the order they happen in is the order that works.

  • Market Map — Every company in your market, cut down to the ones worth calling, with a real person at each.
  • CRM Rehab — The database that list lands in, cleaned out first, so the new work does not pile on top of old duplicates.
  • Three months of Pipeline Ops — The refresh, the buying signals and the monthly call — long enough for the feedback loop to tell you something.

$15,500 bought separately. $13,500 together. Billed in three parts as each piece starts, not all up front. After the three months, Pipeline Ops runs month to month at its normal price, or stops.

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How it works

Ask first. Then build.

The way this job goes wrong is pulling data before you understand the business, then handing over a confident map of the wrong market. So the first few days are questions.

  1. 01

    Ask

    How you sell today. Who has already bought, and which of those deals closed fastest. What your team has tried. What’s in the CRM and what shape it’s in. This is the part that decides whether the rest is any good.

  2. 02

    Find

    Every company that could buy what you sell, found and sorted into groups. It’s usually a much bigger number than anyone expected. That by itself is the first useful thing you learn.

  3. 03

    Cut

    Wrong city. Too small. Locked in with a competitor. No budget. Every company I cut gets a reason written next to it. That’s what makes the list your team will actually trust.

  4. 04

    Check

    Real names at the job titles you said matter, starting from LinkedIn and filled out with email and a direct line. I check them before I send the file, not after your domain is burned. Anything I can’t confirm gets marked.

  5. 05

    Hand it over

    Into your CRM, your spreadsheet, or both, with the rules written down so it stays usable. A file your team has to reformat before they can use it is a file they ignore by Thursday.

Before you book

What I’ll actually ask you

No slides and no sales theater. These are the questions, roughly in this order. If you want to know what you’re walking into, here it is. And if you already know all the answers, that tells you something too.

  1. 01

    Walk me through how a deal happens today. What’s the real mix of referrals, cold outreach, and repeat business?

  2. 02

    Do you think you know every company in your market? Or are there ones out there you’ve never heard of?

  3. 03

    Who are you trying to reach inside those companies? Which job title signs the check, and which one blocks it?

  4. 04

    What does a bad customer look like? Who have you taken on and regretted?

  5. 05

    Do you have a CRM? When did anyone last look at what’s actually in it?

  6. 06

    Where do deals get stuck? Getting the first meeting, or everything after it?

  7. 07

    What happens on your website when somebody’s interested? How many boxes does that form make them fill in?

08

The one that matters most

If I handed you 400 good companies on Monday, who works them, and what do they do first?

This one decides everything. If the honest answer is “nobody has time,” then more leads is not your problem, and buying a list will not fix it. I would rather find that out on a free call than after you have paid me $3,500. So I ask it early, and I say so when the answer worries me.

A real delivery

Any market. Every company in it. Who to call.

This is a real file, delivered to a real client. They do land surveying in Plano. I took the names out. Everything else is exactly what they got.

Map the market

Start with a number nobody can argue with. For this client, that was how much DFW spent on surveys in 2022, from the US Census. Then I cut it down to their eight counties and the work they actually do. The answer: a $165M market, and they had about 3% of it. That tells you whether the problem is too little demand or too few crews, before anyone makes a call.

Find every company worth calling

Fifty builders and developers in their area. Each one made the list because something happened this year that anyone can look up: a city approved a project, land got bought, a new phase opened. Every row has the date and a link, so you can check it.

Find who to reach, and prove the email works

121 people at 44 of those companies, each with a work email that passed a real test. I never guess an email from a name pattern. Sixty-six more people were held back, with the reason next to each one. If the client wants to loosen the rules later, nothing has to be redone.

Any business that sells to other businesses can be mapped this way. Your market is different. The method isn’t.

target-accounts8 of 50 rowssorted by prioritynames left out · companies and events are public record
PriCompanyWhy nowDatedSourceWho to call
AForestar GroupLand developer · NorthlakeSigned a deal with the Town of Northlake to build a 281-acre community with up to 843 homes.11 Mar 2026The Real DealLand developmentA · mailbox-verified
AMain Square DevelopmentMPC developer · TerrellThe city approved the first phase of Terra Nova, a $3B project on 1,545 acres. Work starts right away.14 Apr 2026The Real DealExecutiveA · mailbox-verified
ACenturion AmericanMPC developer · Princeton, CelinaSold the first lots in Whitewing Trails Phase 3 to Lennar: 30 acres, 100 homes. Also broke ground on 3,200 acres at Legacy Hills.16 Apr 2026The Real DealExecutiveB · verified
AHuffines CommunitiesMPC developer · CelinaBroke ground on Serenade Texas, 468 acres in Celina. Also announced the final phases at Heartland (469 homes) and Waterscape (338 homes).24 Mar 2026Community ImpactLand developmentB · verified
ACambridge CompaniesMPC developer · CelinaOpened 429 new lots in Phase 2 of The Parks at Wilson Creek. Phase 3 starts this fall.27 Mar 2026Community ImpactLand developmentB · verified
ATrophy Signature HomesRegional builder · Lavon, Melissa, PrincetonAnnounced a new community, Nicholson Ranch in Lavon. Already building at Elevon, Wolf Creek Farms and Whitewing Trails.13 Mar 2026Business WirePurchasingB · verified
HeldHillwood CommunitiesMPC developer · Denton, CelinaBroke ground on Landmark, a $10B community on 3,200 acres in Denton. Real company, four real people. But their email domain accepts any address, so no email could be proven.10 Dec 2025CandysDirtExecutiveheld back · email can’t be proven
HeldHighland HomesRegional builder · Prosper, CelinaRight person, right title. But they now work somewhere else. Left off so nobody pitches the wrong company.22 May 2026Community ImpactLand developmentheld back · left the company
A · mailbox-verifiedThe exact mailbox answered a test. 30 of 121.
B · verifiedTwo separate data providers saw this person at this company. Not guessed from a name pattern. 91 of 121.
Held backEmail can’t be proven 32 · no email on file 25 · left the company 5 · guessed from a pattern 3 · unverified 1. Nothing thrown away. The rules can be loosened later without redoing the work.

Pricing

Published, because you shouldn’t have to ask

Nobody likes a pricing page that says “contact us.” Here’s what things cost. Unusually big markets or databases cost more, and I say so before you pay, not after.

Most people start here

Market Map

$3,500fixed · two weeks

Every company in your market, found and sorted. Then cut down to the ones worth calling, with a real person and a working phone number on each one.

What’s in it

Fix what you have

CRM Rehab

$4,500fixed · three weeks

Your CRM already holds your best list. It is also full of duplicates, blank fields, dead websites and people who left two jobs ago. I fix it and hand it back usable.

What’s in it

Keep it alive

Pipeline Ops

$2,500per month · three-month term

A list starts going out of date the day you get it. This is the monthly work that keeps it right, adds what’s new, and learns from what got answered.

What’s in it
Save $2,000

Everything together

Three things, bought at once and run in the order that works: map the market, clean the database it lands in, then keep both current while your team works it.

  • Market Map
  • CRM Rehab
  • Three months of Pipeline Ops

Billed in three parts as each piece starts, not all up front. After the three months, Pipeline Ops runs month to month at its normal price, or stops.

$15,500 $13,500 bought together Talk it through

Every job has a fixed price, written down before it starts. No hourly billing and no surprise invoices. The only commitment anywhere is the three months on Pipeline Ops, and that’s because the monthly learning needs three months to tell you anything real.

Questions

The things people actually ask

What does GTM DFW do?

I find out who your buyers are and how to reach them. That is the whole job, and I sell it in three sizes. The $3,500 Market Map finds every company in your market and gets you a real person to call at each one. The $4,500 CRM Rehab fixes the customer database you already own. Pipeline Ops is $2,500 a month and keeps both of them current. I am not a marketing agency. I do one thing.

What is a Market Map?

It is a fixed price of $3,500 and it takes two weeks. I find every company that could buy what you sell. Then I cut that list down to the ones worth your time, and I write down why I cut each one. Every company left gets a real person’s name and a checked way to reach them. You finish with a file you own: your whole market, the part worth chasing, and the companies you can realistically win this year.

How much does this cost?

Everything is on the site. The Market Map is $3,500 for two weeks. CRM Rehab is $4,500 for three weeks. Pipeline Ops is $2,500 a month, starting with three months. Most people start with the Market Map. It is the smallest complete thing I can hand you, and it tells you whether the rest is worth buying. Unusually large markets or databases cost more, and I tell you that before you pay.

Why pay for this instead of just buying a list?

A list vendor sells you rows that match a filter. You wrote the filter, and nobody checked whether it was right. What you pay me for is the cutting. I work out which companies should not be on the list and I write down why. Your team stops burning the week on people who were never going to buy. The contact data underneath comes from the same places everyone uses. The difference is that somebody decided what belonged in it.

What kind of businesses do you work best with?

Owner-run companies that sell to other businesses, roughly 10 to 200 people, where one person can say yes. You need a market that can actually be listed. Professional services, contractors and trades, industrial suppliers, and B2B software are the clearest fits. You do not need me if you sell to regular consumers. Or if your market is three big accounts you already know by name. Or if somebody in-house already does this.

Do you work with businesses outside Dallas–Fort Worth?

Yes. The work is done remotely and always has been. I lead with DFW because sitting in a room with somebody in Plano or Fort Worth in the first week genuinely speeds things up. But it is a preference, not a rule. Clients everywhere else get the exact same process.

Do you send the emails too?

Not as standard, and I would rather be clear about that up front. My job is making sure the right people at the right companies are in front of your team with a reason to call. Your team owns the conversation. If you also want the emails written and sent, we can talk about it separately. It is a different job, and done badly it can get your email domain blacklisted, so I price it on its own.

Do you have case studies?

Not published ones with client names on them, and I would rather say that plainly than dress up something thin. The business is new. The work behind it is not. I have built this kind of system end to end, cleaned up a CRM in the high hundreds of records, and built market maps that turned into paid work. If you need proof before you buy, the $3,500 Market Map is the cheapest way to get your own.

What happens on the first call?

Thirty minutes, no slides, and I do most of the listening. I ask how you sell today. Whether you think you know every company in your market. What shape your CRM is in. Where deals get stuck. Sometimes that conversation turns up something cheaper and more obvious than anything I sell, and I will tell you if it does. I am not comfortable taking money from someone I can’t help.

Start here

Do you know every company in your market?

Thirty minutes, no slides, and I do most of the listening. You tell me how you sell today and where it gets stuck. I tell you whether I can help and exactly what it costs. If I don’t think I can help you, I’ll say so on the call. I’m not comfortable taking money from someone I can’t help.

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Or send a note

Tell me what is eating your week. I read every one of these myself.

No sequence, no drip, no newsletter. One human reply.